Videos are increasingly important to Instagram, which recently hit 400 million monthly active users. Over the past six months, the amount of time users have spent watching Instagram videos has increased by 40%, the company said. Since Instagram revamped its curated “Explore” tab last summer, the company has been serving users more curated videos in collections built around accounts and places, such as musicians, extreme athletes, architecture and beaches. The longer video format could help boost the amount of time users spend in the app and make Instagram become more valuable as a search tool and pulse on live events. Read more from Forbes.com
Here’s a video I created in 2015 to showcase the 10 solo CDs by smoothjazz saxophonist Paul Taylor When Instagram moved to 60 second videos, I edited it carefully to accommodate that length. Review your existing videos – maybe there is something that can be edited or reworked to accommodate the new 60 second video opportunity that Instagram now offers. Note: Paul Taylor now has an eleventh CD, “Countdown” so looks like I will need to do another edit! Please contact me if you need any assistance.